Chris Whiteley

Chris Whiteley

bWEST Interactive

Since 2012 I have been the official “Web Swiss Army Knife” for bWEST.

I have been gifted with the super power: “reverse engineering.” Ever since I was old enough to wield a screwdriver I have been taking things apart to see what makes them tick.

Now I take apart websites, & marketing campaigns to see how and why they are successful.

I like to start at the end, and work to the beginning. It’s the best way to see results: start with what you know and what want, then figure out how to get there.

It’s through this reverse engineering that I built up a solid rolodex of skills (web development, design, WordPress, SEO, Google Analytics, social media, content marketing – and a whole lot more).

At bWEST, I have designed, developed and managed web and online marketing projects for clients including Oak Bay Marine Group, Victoria Conservatory of Music, Island BMW, Victoria International Airport, Pennzoil Victoria, and Wallace Driving School and many more.

Search Engine Optimization Made Easy

SEO is a mystical dark art.  At least that is what most Search Engine Marketers will have you believe. SEO can be as complex or as simple as you like. During this session we will work to simplify how the search engines work, and what you can do to improve how well your site ranks.
In this session we will work to debunk the following SEO beliefs:
  1. SEO is Complex and Involves High Level Technical Knowledge
  2. You don’t have the time or knowledge to try and improve my site SEO
  3. You need to rank #1 and be above all your competitors in order to be successful