Facebook Advertising: How to Generate 688% ROAS

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Chris Whiteley

bWEST Interactive

Since 2012 I have been the official “Web Swiss Army Knife” for bWEST.

I have been gifted with the super power: “reverse engineering.” Ever since I was old enough to wield a screwdriver I have been taking things apart to see what makes them tick.

Now I take apart websites, & marketing campaigns to see how and why they are successful.

I like to start at the end, and work to the beginning. It’s the best way to see results: start with what you know and what want, then figure out how to get there.

It’s through this reverse engineering that I built up a solid rolodex of skills (web development, design, WordPress, SEO, Google Analytics, social media, content marketing – and a whole lot more).

At bWEST, I have designed, developed and managed web and online marketing projects for clients including Oak Bay Marine Group, Victoria Conservatory of Music, Island BMW, Victoria International Airport, Pennzoil Victoria, and Wallace Driving School and many more.