Wait, what… there’s no way to do a brand audit if you don’t have a brand yet, right? Wrong. Turns out, you had a brand the moment you conceived your business idea. You see, a brand isn’t a logo, tagline or jingle. A brand is a promise you make, and an expectation your customer has […]
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It has been said that the best reason to own a business is to build its value and sell it one day for a nice sum of money. Unfortunately, without realizing it business owners work diligently to create an organization that makes them money and without realizing it they have built a virtual fortress that […]
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Your website looks amazing! It has all the bells and whistles. It effectively communicates your vision and how you help your customers. You have spent months working with your web developer to craft a website that will change your business forever. You launch your website and… Crickets. Few people are visiting your website. Your new […]
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Join us for a fireside chat with Vicki McLeod and Bosco Anthony. Guaranteed to be an engaging discussion about how things are going in light of current events, and now that businesses are about 2 weeks into the reopening phase of the economy (in BC anyway). Topics of discussion will include: Have we lost the […]
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Have you contemplated moving your business to the cloud? With the way the world is heading, businesses are now adapting to a new (virtual) normal. It’s times like these where organization and understanding of your business’s finances is more important than ever. Find out how you can leverage technology and create an easily accessible and […]
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Did you know your blog is one of the best ways to attract leads and convert them into sales? In fact, many of the most admired brands (like Spotify, Buffer and Whole Foods) use their blog to grow their customer base. Discover how you can use your blog to build a simple sales funnel and scale your […]
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Is your marketing so helpful that people would happily pay for it? The key to breaking through the noise isn’t being louder, it’s becoming profoundly helpful and relevant. If you sell something, you make a customer today. But if you help and delight someone, you earn a customer for life, because, help beats hype every […]
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The worst thing you can do in lean times is frenetically engage in random acts of marketing. It’s time to pull back, reflect, and find new avenues to market your brand – that align with your brand. In this webinar,Marc Stoiber describes a couple of pivots he’s worked on during the COVID crisis, and another story that shows the million-dollar […]
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Don’t miss another webinar announcement or offer from one of these world renown subject matter experts – subscribe to the SOHO e-newsletter in the footer below.
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