How It All Began

I often get asked why I started SOHO, or what the impetus for it was. So I decided to create this quirky video to answer that question and provide some background.

I say ‘quirky’ video because I shot it on my paddle board in the middle of Thetis lake early this morning. Being out in nature is closer to my natural habitat than being in an office, which is one of the reasons I decided to be an entrepreneur and do things my way.

I try not to answer calls on my paddle board, but I can’t say that I haven’t done it.

Enjoy the video. And let me know if you’d like to get out for a paddle. I just might add a group paddle to the SOHO agenda… 🙂