Click the session title for speaker and session info.
8:00 - 12:00
Lobby
Registration Open
9:00 - 9:10
Platinum
Opening Address
Chris Burdge
Welcome to the fourth annual SOHO Summit event in Victoria BC. We are excited to have you join us. You are in for an amazing day of growth, learning and networking.
Get ready to meet some of Canada’s most successful business owners and entrepreneurs along with your business peers from the community.
Take part, engage, ask questions and say hello. We’re all in this together and we’re here to help!
9:10 - 9:55
Platinum
Opening Keynote - Hugh Culver
Hugh Culver
9:55 - 10:10
Lobby
Networking Break - Sponsored by Virtual CFO
10:10 - 10:50
Platinum
I’m a Circle, You’re a Square; The Art of Understanding Others and Improving Communication
Ingrid Vaughan
- Have you ever wondered why your co-worker is happier with her door closed and never seems to want to engage in conversation?
- Does that person on your team who dominates every staff meeting drive you crazy?
- Do you have one potential client who is always engaging but with whom you can never quite close the deal?
- What about that family member who always needs extra time to “think things over”?
In this workshop we’ll define the four basic personal and work styles that will enable you to finally understand the people you work and live with. Just understanding, however, is not enough.
You’ll learn the tools you need to create greater harmony and collaboration in your workplace and your home. Whether it’s manager to employee, co-worker to co-worker, staff to customer, sales person to client, or family member to family member – these skills will help you work better and communicate more effectively.
I’m a Circle – You’re a Square is your key to a stronger team, a more harmonious workplace and greater understanding in all your relationships.
Gold
Mind Over Marketing: Creating Messages That Matter
Workshop Leaders:
PR and storytelling and how to make a big impact with a small team and small budget.
Silver
1-1 Expert Advisors
By reservation. Reservations open October 8.
- Alexandra Dawes
- Chris Whiteley
- Paul Lamoureux
- David Webb
- Denise Lloyd
- Mike Lenz
10:50 - 11:05
Lobby
Movement Break - Sponsored by Westcom Business Solutions
11:05 - 11:50
Platinum
Marketing & Sales, Together at Last
Speakers:
Silver
1-1 Expert Advisors
By reservation. Reservations open October 8.
- Addison Mollon
- David Webb
- Denise Lloyd
- Chris Whiteley
- Paul Lamoureux
- Mike Lenz
11:50 - 1:00
Platinum
Lunch Break - Sponsored by Victoria Buzz
A buffet style lunch will be available. Enjoy a sit-down lunch while getting to know the speakers and fellow delegates.
Sponsored by Victoria Buzz
1:00 - 1:45
Platinum
How to Recruit and Retain Millennials in Today's Job Market
There is no shortage of theories about millennials and how to best retain them. The focus is usually on what they are like, what their needs are, and what their expectations are. Many companies are having trouble recruiting and retaining millennial talent. According to the Bureau of Labour Statistics the average millennial has held 7.8 jobs between the ages of 18 and 30.
Panelists will talk about the various challenges and approaches to recruiting millennials along with their ideas on what to expect when looking to hire and retain this generation of employees.
Panelists include:
Moderator: Ingrid Vaughan
Gold
Online Business Intelligence
Brandon Laur
- Employment background checking
- Credential checking
- Marketing campaigns
- Product research
- Competitor market analysis
Silver
1-1 Expert Advisors
By reservation. Reservations open October 8.
- Chris Whiteley
- David Webb
- Clemens Rettich
- Denise Lloyd
- Addison Mollon
- Mike Lenz
1:45 - 2:00
Lobby
Networking Break - Sponsored by Serious Coffee
2:00 - 2:45
Platinum
Power Your Productivity: Get More Done & Move Forward Faster
Gold
How to Present Like a Pro
Cynthia Lockrey
This interactive session will help participants feel more confident, prepared and focused when presenting. We will discuss how to create presentations that connect with your audience, how much information is too much and the role of storytelling.
Other areas covered include an understanding of body language, best use of power point, as well as active listening skills.
Silver
1-1 Expert Advisors
By reservation. Reservations open October 8.
- Alexandra Dawes
- Denise Lloyd
- David Webb
- Clemens Rettich
- Paul Lamoureux
- Chris Whiteley
- Mike Lenz
2:45 - 3:00
Lobby
Networking Break - Sponsored by Addison Mollon, CPA
3:00 - 3:40
Platinum
Search Engine Optimization Made Easy
Chris Whiteley
- SEO is Complex and Involves High Level Technical Knowledge
- You don’t have the time or knowledge to try and improve my site SEO
- You need to rank #1 and be above all your competitors in order to be successful
Gold
FEAR: Harness It & Turn It Into a Strength
Humaira Ahmed
Fear – Everyone faces fear throughout their lives but in business. It can limit your opportunities and growth.
Or, you can learn how to not only navigate fear but how to harness turn it into your strength.
3:40 - 3:50
Lobby
Networking Break - Sponsored by Engaged HR
3:50 - 4:30
Platinum
Electrify Your Brand in Under 30 Minutes
Marc Stoiber
The worst thing you can do in lean times is frenetically engage in random acts of marketing. It’s time to pull back, reflect, and find new avenues to market your brand – that align with your brand. Marc Stoiber describes a couple of pivots he’s worked on during the COVID crisis, and another story that shows the million-dollar power of brand-centric pivots.
4:30 - 5:30
Platinum Lobby
Networking Reception - Sponsored by Helijet
Join us for a post SOHO drink to network with fellow delegates and speakers, share what you learned and make some valuable connections.
All while being mesmerized by magician Jason Verners who will blow your mind with his close-up magic.